Enchanted Rock State Natural Area Rebranding Concept:

Logo & Branding

Logo system and simple collateral pieces for Enchanted Rock State Natural Area located in the beautiful Texas Hill Country.

When a cool night follows a warm day, the pink granite mountain starts to moan and groan. The sounds are due to the contraction of the outer surface but also the start to many legends. Rumor has it, the local Comanche and Tonkawa Indians would offer human sacrifices at its base.

For the logo design, I made sure to pay homage to the pink granite with a bright and cheeky pink.

A main logo and various secondary elements were created for easy branding of merch like tees, stickers, pins, etc.